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Florida Every Door Direct Mail
Send a Postcard to Everyone in the Neighborhood!

1. Postage is only 20.1¢ per card (vs. a 68¢ stamp)
2. No Mailing Lists, Permits or Fees
3. Large Postcards which Bring Better Response for Same Postage Rate
4. You Choose your local Florida Carrier Routes, or wherever else you wish to mail EDDM postcards (even nationwide!)
5. You can determine the date your mailing will be received.

Advantages of Every Door Direct Mail

The EDDM mailing is a very inexpensive way to reach Florida local mail routes with direct mail advertising pieces. * Every Door Direct Mail (EDDM) is a special form of bulk-rate mail offered by the US Post Office.

EDDM Retail Postage is Only
20.1¢ per piece

EDDM allows you to send mail to potential customers to neighborhoods of your choice at a much lower rate than postage stamps, and is even less expensive than bulk rate mail Standard Postage rates.

With the Every Door Direct Mail (EDDM) you send mail to potential customers by neighborhoods. You choose the areas you want to target, and the post office delivers your printed pieces to the addresses in your desired area(s). Like regular bulk rate mail, with EDDM you can choose to mail to just local Florida routes, or even nationwide.

How Does Every Door Direct Mail Work?

With EDDM you can pinpoint your target market and the USPS delivers them directly to every mailbox on a date that you specify. You can use the EDDM mapping tool to choose the zip code(s) and carrier route that will target your best possible customers. Routes can be selected not only by neighborhoods, but also by average age, income or household size.

The EDDM Mapping Tool is Easy to Use

1. Step 1:  You choose the Florida neighborhoods (carrier routes) you want to mail to on the USPS's EDDM website.
2. Step 2:  We print your EDDM Postcards and ship them to you
3. Step 3:  You drop them at the Post Office, and they deliver them.

Is EDDM Right for Your Business?

EDDM is perfect for many businesses whose prospects are the local residents and businesses in a specific area. EDDM is a bulk mailing of identical mail pieces that are delivered to every household and business on a carrier route. Although you can't pick-and-choose who gets one, you can select which zip codes and carrier routes you want to mail to by using the EDDM Tool at the USPS website.

By carefully choosing the right Florida carrier routes, you can effectively target potential customers even without a mailing list by choosing routes that fit your best prospective customer by choosing routes with certain average incomes, average age, or routes that are mostly residential (or businesses). Many companies find that the postage savings offered by EDDM offsets the fact that many who receive their marketing material are not necessarily the most likely buyers of their products or services.

For some businesses EDDM is too broad, and not the best method of reaching your prospects. See EDDM Disadvantages and why you might want to instead purchase a mailing list that will better target prime potential candidates for your market. If you would like immediate assistance call us at 718-523-7246 for more information.

NOTE: there are two different EDDM programs offered by USPS: “EDDM Retail” and “EDDM BMEU” (see details)

Businesses that Benefit from Every Door Direct Mail

EDDM works best for businesses for whom nearly anyone in the Florida area is a reasonably good prospect, from service businesses and restaurants to churches and political mailings. Some common types of businesses and organizations that typically benefit from using Every Door Direct Mail include:

1. Restaurants
2. Dentists
3. Attorneys
4. Florists
5. Dry Cleaners
6. Political Campaigns

1. Auto Repair
2. CPA's & Tax Prep
3. Gyms & Fitness
4. Moving & Storage
5. Salons and Spas
6. Insurance Agents

1. Car Washes
2. home Services Businesses
3. Doctors, Clinics & Hospitals
4. Heating & AC / Electricians
5. Churches
6. Realtors

In a nutshell, any business whose primary potential customers are “in the neighborhoods surrounding their location” is likely to benefit from the postage savings of Every Door Direct Mail.

EDDM Disadvantages

Because EDDM is mailed to everyone in a carrier route, it is not a good choice if your prospects are a highly targeted group. The primary consideration is whether the “average” household (or business) in the area would be interested in your goods and services. EXAMPLE: if your company sells pizza, nearly everyone is a good prospect. However, if the focus of your company is narrow, such as medical supplies to diabetics, you might be better off with targeted direct mail marketing. By obtaining a mailing list of only those households or businesses that fit your criteria, and mailing only those on the list, you will receive a better response ratio.

Targeting Markets with EDDM

By carefully choosing your carrier routes, you can effectively target potential customers even without a mailing list: upper-income neighborhoods, residential areas with lots of children, etc. Many businesses find that the savings offered by EDDM offsets the fact that many who receive their marketing material are not necessarily the most likely buyers of their products or services. The USPS website offers demographic data on their carrier route selection tool.

EDDM Requirements

The USPS does have certain requirements for EDDM Postcard Mailings to receive the postage discounts. They include postcard minimum/maximum sizes, paper weight, and also the indicia placement. For more details see EDDM Requirements

Miramar	Lakeland
Fort Lauderdale	Miami Beach
Boca Raton	Hollywood
Cape Coral	Tallahassee
Gainesville	Clearwater
Miami Gardens	St. Petersburg
Coral Springs	Palm Bay
Deltona	Miami
Orlando	Jacksonville
Plantation	Davie
Port St. Lucie	Pembroke Pines
Pompano Beach	Hialeah
West Palm Beach	Tampa

TSOQ Printing
— Your Discount EDDM Postcards Printing & Mailing Service in Florida —