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Frederick Every Door Direct Mail · EDDM Postcards
Send a Postcard to Everyone in the Neighborhood!

1. Advantages of the Every Door Direct Mail Program
2. Postage as Low as 20.1¢ Per Card
3. No Address Labels or Mail Processing Fees
4. No Mailing Lists, Permits or Fees, and you Control the Drop Date
5. Reach Every Household and/or Business in Frederick and beyond
6. Large Postcards Bring Better Response Rates
7. You Choose your Frederick Carrier Routes, or anywhere else you want to mail
8. Mail 200 - 5,000 Pieces per Day

Advantages of Every Door Direct Mail

The EDDM mailing is the least expensive way to reach Frederick local mail routes with direct mail advertising pieces. * Every Door Direct Mail (EDDM) is a special form of bulk-rate mail offered by the US Post Office.

EDDM Retail Postage is Only
20.1¢ per piece

EDDM allows you to send mail to potential customers to neighborhoods of your choice at a much lower rate than postage stamps, and is even less expensive than bulk rate mail Standard Postage rates.

With the Every Door Direct Mail (EDDM) you send mail to potential customers by neighborhoods. You choose the areas you want to target, and the post office delivers your printed pieces to the addresses in your desired area(s). Like regular bulk rate mail, with EDDM you can choose to mail to just local Frederick routes, Maryland or even send them nationwide.

Is Every Door Direct Mail something New?

Saturation mailings have been around for a long time, but EDDM is different…
To mail by neighborhood in the past required you to first have a mailing list, and those addresses also had to be on your mailing pieces (either a mailing label, or printed directly onto to each piece).

Starting in April of 2011, the US Post Office began a new mailing program know as Every Door Direct Mail (EDDM). With EDDM you don't need a mailing list, nor do your mailing pieces need to be addressed! Similar to a saturation mailing, EDDM allows you to send mail to potential customers by neighborhoods, but at a much lower rate! You simply choose the Frederick carrier routes you wish to mail to, and the US Post Office delivers them to their mailbox. This program is the least expensive way to mail to specific areas with direct mail. *

The US Postal Service offers a discounted postage rate of 20.1¢ each for EDDM Retail marketing pieces (EMMD BEAU is only 16.8¢). The cost of EDDM postage is less than stamps and even bulk rate postage - and here are no mail preparation costs either! Because the cards are delivered to every address on a carrier route, there is no need to purchase a mailing list, nor print names and addresses on the postcards.

With the Every Door Direct Mail (EDDM) you send mail to potential customers by neighborhoods. You choose the areas you want to target and the post office delivers your printed pieces to the addresses in your desired areas. Like regular bulk rate mail, with EDDM you can choose to mail to just local routes, throughout the state, or even nationwide.

How Does Every Door Direct Mail Work?

With EDDM you can pinpoint your target market and the USPS delivers them directly to every mailbox on a date that you specify. You can use the EDDM mapping tool to choose the zip code(s) and carrier route that will target your best possible customers. Routes can be selected not only by neighborhoods, but also by average age, income or household size.

The EDDM Mapping Tool is Easy to Use

1. Step 1:  You choose the Frederick neighborhoods (carrier routes) you want to mail to on the USPS's EDDM website.
2. Step 2:  We print your EDDM Postcards and ship them to you
3. Step 3:  You drop them at the Post Office, and they deliver them.

Is EDDM Right for Your Business?

EDDM is perfect for many businesses whose prospects are the local residents and businesses in a specific area. EDDM is a bulk mailing of identical mail pieces that are delivered to every household and business on a carrier route. Although you can't pick-and-choose who gets one, you can select which zip codes and carrier routes you want to mail to by using the EDDM Tool at the USPS website.

By carefully choosing the right Frederick carrier routes, you can effectively target potential customers even without a mailing list by choosing routes that fit your best prospective customer by choosing routes with certain average incomes, average age, or routes that are mostly residential (or businesses). Many companies find that the postage savings offered by EDDM offsets the fact that many who receive their marketing material are not necessarily the most likely buyers of their products or services.

There are two different EDDM programs offered by USPS: “EDDM Retail” and “EDDM BMEU” (see details)

Businesses that Benefit from Every Door Direct Mail

EDDM works best for businesses for whom nearly anyone in the Frederick area is a reasonably good prospect, from service businesses and restaurants to churches and political mailings. Some common types of businesses and organizations that typically benefit from using Every Door Direct Mail include:

1. Restaurants
2. Dentists
3. Attorneys
4. Florists
5. Dry Cleaners
6. Political Campaigns

1. Auto Repair
2. CPA's & Tax Prep
3. Gyms & Fitness
4. Moving & Storage
5. Salons and Spas
6. Insurance Agents

1. Car Washes
2. home Services Businesses
3. Doctors, Clinics & Hospitals
4. Heating & AC / Electricians
5. Churches
6. Realtors

In a nutshell, any business whose primary potential customers are “in the neighborhoods surrounding their location” is likely to benefit from the postage savings of Every Door Direct Mail.

EDDM Requirements

The USPS does have certain requirements for EDDM Postcard Mailings to receive the postage discounts. They include postcard minimum/maximum sizes, paper weight, and also the indicia placement. For more details see EDDM Requirements

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